Vision
To transform Indonesia’s rural villages into globally and developing tourism villages in Indonesia blends economic empowerment, cultural preservation, and sustainability all in one.
Mission
To empower Indonesia’s rural villages through inclusive tourism development by providing tools, training, and strategic support that enhance local economies, preserve cultural heritage, and promote environmental sustainability — enabling them to meet global standards and earn recognition as World Class Tourism Villages.
Triple-Impact Tourism Village Blueprint
- Economic Impact
- Job creation: Train locals as hosts, guides, content creators, and service providers.
- Micro-entrepreneurship support: Help women and youth sell crafts, run homestays, or operate food stalls.
- Village revenue sharing: Design a clear revenue model where part of profits go into a village fund (for education, infrastructure, etc.).
- Digital access to global markets: Sell local goods and experiences online (think “Etsy + Airbnb for Villages”).
- Cultural Impact
- Authentic experiences only: Co-create all tours and stays with locals, not top-down.
- Cultural storytelling platform: Let villagers share their heritage via short videos, blogs, or even NFTs.
- Language & tradition revival: Include endangered languages, dances, rituals, or food in curated experiences.
- Heritage preservation grants: A portion of profits can fund restoration of temples, dance studios, or adat houses.
- Environmental Impact
- Eco-certified accommodations: Promote bamboo/earth-friendly stays with waste management systems.
- Regenerative tourism packages: Visitors join tree planting, coral restoration, organic farming.
- Carbon footprint tracking: Offer an app feature to calculate and offset trip emissions.
- Biodiversity protection: Collaborate with local rangers or NGOs to create eco-trails and conservation zones.
Why Tourism Villages?
- Indonesia has over 74,000 villages, many with untapped tourism potential.
- Government support is strong: programs like Desa Wisata (by Kemenparekraf) offer funding, promotion, and infrastructure.
- Rising demand from urban millennials, Gen Z, and global eco-tourists for authentic, community-based, and sustainable travel.
- Alignment with global SDGs (Sustainable Development Goals), especially on poverty reduction, gender equality, and environmental protection.
What You’ll discover along the way?
- Wellness & Eco-Friendly Stays: Stay in eco-lodges and sustainable accommodations that blend modern comfort with local culture. Enjoy tranquil surroundings that support relaxation and mental well-being.
- Nature & Adventure Exploration: Explore tourism villages, tropical forests, terraced rice fields, and pristine beaches. Activities include light trekking, outdoor meditation, cycling through villages, tree planting, and ecosystem restoration.
- Cultural Immersion: Join traditional workshops, learn to cook local cuisine, and experience authentic ceremonies. Gain first-hand insights into how communities preserve their cultural heritage.
- Community Empowerment: Engage with local residents through community-based initiatives. Contribute to small business development, environmental education, or skills training rooted in local traditions.
- Sustainable Culinary Experiences: Savor organic meals prepared by local communities. Learn to cook using sustainably sourced ingredients and support rural economies.
- Wellness Activities & Reflection: Take part in yoga sessions, meditation, or traditional healing therapies designed to rejuvenate body and mind. Enjoy moments of self-reflection in serene natural settings.
- Legacy Building: Every activity you participate in leaves a positive impact — from tree planting and cultural workshops to conservation efforts. Your journey becomes more than just a trip; it’s a legacy for the future.
